Christian Guay brings 28+ years of Sales and Marketing experience for large global consumer-packaged goods companies in the Food and Tobacco industries. He has held senior executive roles in Canada with responsibilities spanning across several international markets. From his Tobacco days, where Christian led all commercial activities in Canada, USA and Latin America, he gained valuable insight into executing business strategies in a highly regulated industry.
He is the founder of High Purpose Marketing Inc. the company operating the Insalata Cannabis Market brand in Ontario. Insalata currently operates five stores. Christian is currently acting Chair of the Product Safety and Compliance Committee at the RCCO where, together with industry peers, he leads various efforts to improve the state of the Cannabis industry in the province.
Christian holds a Business degree from McGill University with majors in Marketing and International Business. Born in Quebec City, Christian has lived in Toronto since the early 90’s with his wife.