The Retail Cannabis Council of Ontario (RCCO) is a registered non-profit organization dedicated to education, advocacy, and professional development within Ontario’s cannabis retail sector. RCCO works to support responsible cannabis retailing through education, training, and knowledge-sharing initiatives that benefit retailers, consumers, and the broader community.
About the
RCCO
What We Stand For
We empower cannabis retailers to actively engage in community initiatives, research, and public education while navigating the complexities of Ontario’s regulatory landscape. By facilitating collaboration between retailers, policymakers, and community organizations, we help drive impactful outreach efforts, support knowledge-sharing, and contribute to the responsible growth of the cannabis industry. Through advocacy, education, and strategic partnerships, we work to enhance sustainability, social equity, and public awareness within the sector.
Who We Are
01
Our Mission
RCCO strives to build a sustainable, responsible, and inclusive retail cannabis landscape in Ontario. By providing resources, training, and advocacy, we empower retailers to navigate regulatory frameworks, implement best practices, and enhance consumer education.
02
Our Legislative Efforts
We are dedicated to advocating for legislation and regulations that foster a supportive and sustainable environment for cannabis retailers across Canada, ensuring that the legal framework enables growth, fairness, and long-term success for the industry.
03
Our 3 Pillars
ADVOCATE
ENGAGE
EDUCATE
We facilitate the integration of retailers’ efforts towards community initiatives, research, outreach, and navigating the current regulatory frameworks for cannabis.
Meet Our Board
Get to Know Us
Our board, members and network include some of Canada’s most knowledgeable and experienced cannabis professionals.



